Portfolio Category: Project

MONTBLANC X NOVAK In August of 2019, just a week before the US Open Tennis Championships kicked off, the new Montblanc Novak Djokovic Special Edition StarWalker writing instrument was unveiled to a select group of press at Soho House New York. RISE & SET oversaw all planning and logistics for the evening, which featured an […]

FERRARI TAILOR MADE CENTER GRAND OPENING RISE & SET collaborated with Ferrari North America to host a celebration of the opening of Ferrari’s first Tailor Made Center in the United States. In keeping with the Center’s focus on innovation, car customization and personalization, RISE & SET facilitated the execution and management of a launch party […]

FERRARI ROMA SHOWCASE RISE & SET was approached by long term client Ferrari North America to host a series of exclusive vehicle previews to showcase Ferrari’s new Roma. The week-long event took place at Ferrari’s Tailor Made Center in New York City. The Roma is intended to evoke the classic old school glamour of the […]

MONTBLANC X THE WEBSTER RISE & SET helped bring to life an exciting new collaboration between Montblanc and The Webster. Using dynamic floral installations and decor in line with the fun vibe of The Webster, RISE & SET transformed the luxury retailer’s SoHo store into a tropical paradise that highlighted the brands’ new collaborative collection […]

MONTBLANC X BAPE RISE & SET was approached by long time client Montblanc to help unveil a groundbreaking collaboration with influential Japanese street fashion brand A Bathing Ape. RISE & SET worked with these two incredible brands to design and execute an event that exhibited the luxury of Montblanc and the edginess of A Bathing […]

FERRARI TAILOR MADE BRUNCH In early spring of 2019 in NYC, Ferrari invited their top clients in North America to be a part of an exclusive showcase of the Ferrari Tailor Made program. RISE & SET designed and executed this event around four one-of-a-kind vehicles, each crafted to exemplify one of the four elements: Earth, […]

FERRARI NORTH AMERICA CLIENT HOLIDAY DINNER Over the December holidays, Ferrari North America invited its top 100 clients from all over the Northeast to celebrate their loyalty to the iconic brand. Along with a six-day showcase consisting of previews and ateliers presenting the exclusive Ferrari Monza SP1, these clients were treated to an immersive dining […]

MONTBLANC X LE PETIT PRINCE The story of Le Petit Prince written by Antoine de Saint-Exupéry has inspired generations of readers, as well as a new collection of writing instruments by the sophisticated Montblanc brand. RISE & SET was tasked with creating a dreamy cocktail and dinner to showcase the special edition instruments. 80 clients […]

MONTBLANC (RED) Rami Malek, Allison Williams, and Alek Wek joined Montblanc and global non-profit (RED) in September 2018, to celebrate the launch of the special edition (MONTBLANC M) RED writing instrument. RISE & SET was honored to produce the VIP cocktail event that took place at the World of McIntosh Townhouse in SoHo. Guests commemorated […]

MONTBLANC MB 01 In early 2020, Rise & Set was approached by Montblanc to unveil their very first set of headphones, the wireless noise-canceling MB 01. The cocktail party took place at the premier downtown World of McIntosh Townhouse in SoHo. The high profile guest list included the likes of Hugh Jackman, Martha Hunt, Gabriel-Kane […]

FERRARI 70TH ANNIVERSARY RISE & SET was honored to be chosen by world-renowned sports car manufacturer Ferrari to produce their 70th Anniversary celebration in New York City. In collaboration with digital agency Reflex Group, our team facilitated the execution and management of a social media integrated mainstream contest located in the heart of Manhattan.RISE & […]

HUBLOT X CHELSEA F.C. On behalf of Hublot, the Swiss luxury watchmaker, RISE & SET was honored to produce a spectacular event to celebrate the U.S. visit of the world-class Chelsea Football Club. Held at the iconic Sony Pictures Studio lot in Los Angeles, we combined the British feel of Chelsea with the bright lights […]

HUBLOT TEAMS UP WITH PARIS SAINT-GERMAIN F.C. RISE & SET teamed up with Hublot and its partner, the world-renowned French football club, Paris Saint-Germain F.C. (PSG), to debut the team’s custom Big Bang Unico Bi-Retrograde in conjunction with, and celebration of, the club’s North America summer tour in 2015. Held at one of the most […]

HUBLOT X NEW YORK GIANTS To celebrate Hublot becoming the official timekeeper of the New York Giants, RISE & SET transformed an empty parking lot into a luxury tailgate setting under the lights of the Empire State Building, in the heart of New York City. Vintage cars lined either side of the parking lot and […]

HUBLOT X KOBE BRYANT RISE & SET was honored to produce an exclusive influencer event for 50 VIP guests to help celebrate Los Angeles Lakers all-time great Kobe Bryant (aka the “Black Mamba”), whose legendary playing career and transcendent persona made for an incredible experience. The event was held to honor Bryant’s career, his partnership […]

HUBLOT ALL BLACK ANNIVERSARY Hublot celebrated the 10th Anniversary of its All Black watch design concept and the opening of its new flagship boutique with a 500-person party at the world-renowned Solomon R. Guggenheim Museum on the Upper East Side of New York City. RISE & SET conceived, designed, and produced the entire event from […]

HUBLOT NYC FLAGSHIP BOUTIQUE OPENING RISE & SET helped Hublot, the Swiss luxury watchmaker, celebrate the opening of its new flagship boutique on New York City’s famed Fifth Avenue. To make a statement as dynamic and disruptive as the Peter Marino-designed boutique and watches themselves, we produced a jaw-dropping event highlighted by a vertical, aerial […]

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