RISE & SET helped bring to life an exciting new collaboration between Montblanc and The Webster. Using dynamic floral installations and decor in line with the fun vibe of The Webster, RISE & SET transformed the luxury retailer's SoHo store into a tropical paradise that highlighted the brands' new collaborative collection of pen, ink, and fine stationery on display. Hosted by Maggie Gyllenhaal and Peter Sarsgaard, the event was attended by fashion industry insiders and celebrities including Spike Lee, all eager to check out the new collection. Guests enjoyed the sounds of DJ Mona Matsuoka as they explored the multi-level store and encountered a fashion sketch artist creating unique sketches using the Montblanc pen and ink. Towards the end of an exciting evening, guests circled around as Montblanc's Creative Director Zaim Kamal received a one-of-a-kind tattoo from celebrity tattoo artist Mira Mariah.