RISE & SET was approached by long time client Montblanc to help unveil a groundbreaking collaboration with influential Japanese street fashion brand A Bathing Ape. RISE & SET worked with these two incredible brands to design and execute an event that exhibited the luxury of Montblanc and the edginess of A Bathing Ape in perfect harmony to showcase an exciting new limited edition collection. RISE & SET transformed a Greenwich Village warehouse into a uniquely branded environment that embraced the industrial feel of the space with a sense of luxury and grandeur. DJ Va$htie kept attendees entertained all evening with a surprise guest performance by R&B sensation Lucky Daye.
A custom graffiti installation by renowned street artist group, Tats Cru, highlighted a night that brought together press, influencers, celebrities and special guests to experience this exciting collaboration.