Rami Malek, Allison Williams, and Alek Wek joined Montblanc and global non-profit (RED) in September 2018, to celebrate the launch of the special edition (MONTBLANC M) RED writing instrument. RISE & SET was honored to produce the VIP cocktail event that took place at the World of McIntosh Townhouse in SoHo. Guests commemorated Montblanc and (RED)’s partnership with a live installation by artist David Paul Kay. DJ Brendan Fallis performed live as guests viewed Montblanc’s special edition collection and enjoyed specialty cocktails and hors d’oeuvres. RISE & SET oversaw the creative ideation to full event execution.