In early 2020, Rise & Set was approached by Montblanc to unveil their very first set of headphones, the wireless noise-canceling MB 01. The cocktail party took place at the premier downtown World of McIntosh Townhouse in SoHo. The high profile guest list included the likes of Hugh Jackman, Martha Hunt, Gabriel-Kane Day-Lewis, Dylan Sprouse, Quincy Brown, Dascha Polanco and more. Guests enjoyed the sounds of DJ Pamela Tick as they explored the multi-level Townhouse and got to experience firsthand the premium noise cancelling headphones in a custom designed travel suite. RISE & SET worked closely with Montblanc, overseeing the creative ideation to full event execution.