RISE & SET was honored to produce an exclusive influencer event for 50 VIP guests to help celebrate Los Angeles Lakers all-time great Kobe Bryant (aka the “Black Mamba”), whose legendary playing career and transcendent persona made for an incredible experience. The event was held to honor Bryant’s career, his partnership with Hublot, and launch his new signature, limited edition timepiece, the HeroVillain, of which only 24 (Kobe’s jersey number) were made. A spectacular, secluded private home in Beverly Hills provided the setting - reimagined to reflect the Hublot brand and its premier ambassador. The focal point of the event was a giant, custom six-foot Hublot ‘H’ wrapped by an equally large model snake, paying homage to Bryant. Guests were greeted by glasses of vintage Dom Perignon and a stunning female snake handler whose real-life black serpent helped set the tone for the evening. While guests enjoyed a three-course meal paired with wine, sportscaster and TV personality Erin Andrews interviewed Bryant who enchanted the intimate audience, VIPs, and media with candid accounts of his playing career, milestones, and memories – from his childhood through the final hours leading up to his epic final game – and shared thoughts on retirement and life beyond the NBA.

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