To celebrate Hublot becoming the official timekeeper of the New York Giants, RISE & SET transformed an empty parking lot into a luxury tailgate setting under the lights of the Empire State Building, in the heart of New York City. Vintage cars lined either side of the parking lot and were stocked with Moët champagne, served out of their trunks. Guests were greeted by three larger than life mannequins in authentic football gear dressed as New York Giant, Victor Cruz, the host for the evening, surrounded by Hublot watches, and the Vince Lombardi Trophy. The walls of the lot were projected with Giants football highlights and accented with hanging chandeliers. Blue Smoke catering provided an upscale barbeque to keep with the tailgate theme while guests engaged in games on custom Hublot corn hole boards and enjoyed cocktails at a custom built bar. Lights reading “Hublot Loves Football” created a memorable center piece above the stage, but the highlight of the night was an interview with Victor Cruz moderated by former New York Giant, Jesse Palmer, talking about Cruz’s latest Hublot watch design, his personal style, and his amazing comeback to the field this season.