Hublot celebrated the 10th Anniversary of its All Black watch design concept and the opening of its new flagship boutique with a 500-person party at the world-renowned Solomon R. Guggenheim Museum on the Upper East Side of New York City. RISE & SET conceived, designed, and produced the entire event from venue selection, décor, and AV to menu construction, staffing, talent, and run of show management. As part of the evening, we integrated light and sound into the iconic space by mapping Hublot imagery and videos onto various surfaces throughout the museum and across the spiraling Guggenheim ramps. A custom-made circular stage emblazoned the Hublot All Black logo to play off the round shape of the museum was located in the center of the room and gave special musical guests Hannah Bronfman, Brendan Fallis, Grammy-winner Wyclef Jean, and Swizz Beatz the ability to wow the crowd on all sides. The star-studded event, which included Pelé, Usain Bolt, Victor Cruz, Justin Rose, Jesse Palmer, and Carmelo Anthony among many others, has generated more than 300 million media impressions to date. Guests were treated to an “all black” menu of gourmet passed hors d’oeuvres and a “Dom Bar” on the third floor where they enjoyed a glass of vintage Dom Perignon while taking in a spectacular view of the event from high above the stage.