RISE & SET collaborated with Ferrari North America to host a celebration of the opening of Ferrari’s first Tailor Made Center in the United States. In keeping with the Center's focus on innovation, car customization and personalization, RISE & SET facilitated the execution and management of a launch party that was equally innovative and exciting. RISE & SET permitted the corner of Park Avenue and 55th Street in front of the showroom to host an exclusive outdoor cocktail soiree set amongst Ferrari vehicle displays. Custom Ferrari video projections were displayed on the windows of the store to create an impactful and dramatic reveal of the space. Guests enjoyed appetizing specialties by Chef Michele Casadei Massari and celebratory Tailor Made cocktails. Throughout the evening guests were entertained by a live DJ and creative digital sketch artists.