In early spring of 2019 in NYC, Ferrari invited their top clients in North America to be a part of an exclusive showcase of the Ferrari Tailor Made program. RISE & SET designed and executed this event around four one-of-a-kind vehicles, each crafted to exemplify one of the four elements: Earth, Wind, Fire, and Water. Guests were treated to a culinary journey inspired by the elements as they enjoyed the beauty and craftsmanship of each vehicle. In addition to the four Ferrari’s on display, RISE & SET cleared the block in front of the venue to allow clients to park their own Ferraris along the street, creating an unforgettable view for all attendees and any lucky passersby.

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