Over the December holidays, Ferrari North America invited its top 100 clients from all over the Northeast to celebrate their loyalty to the iconic brand. Along with a six-day showcase consisting of previews and ateliers presenting the exclusive Ferrari Monza SP1, these clients were treated to an immersive dining experience. RISE & SET was trusted with overseeing all the catering, entertainment, logistics, concierge, and decorating efforts. While being surrounded by state of the art lighting techniques and entertained by the sought-after Highline String Quartet, guests dined on a curated menu presented by Chef Michele Casadei Massari. RISE & SET kept the event festive by installing a grand Christmas Tree, accompanied by an F1 racing car.