RISE & SET was honored to be chosen by world-renowned sports car manufacturer Ferrari to produce their 70th Anniversary celebration in New York City. In collaboration with digital agency Reflex Group, our team facilitated the execution and management of a social media integrated mainstream contest located in the heart of Manhattan.RISE & SET oversaw the design, fabrication, and permitting of five streetside car displays installed in key locations such as Sotheby’s, Hublot flagship stores, Ferrari Showroom and Rockefeller Plaza. In addition, we designed and produced a memorable soiree in the Rainbow Room at the top of Rockefeller Center. Surrounded by panoramic views of NYC unveiling emblematic buildings dressed in the brand’s colors for the occasion, VIP guests enjoyed sophisticated Italian specialties with celebratory tailored cocktails. Throughout the night, entertainment included a silent auction, a live painting activation, and special artistic performances portraying the last seventy decades of the brand’s history.