RISE & SET was honored to be part of the unveiling of De Beers’ new home on Madison Avenue in New York City. The new two story boutique located in a town house in one of the most desirable locations in Manhattan’s Upper East Side. The store design was developed to showcase the full range of De Beers’ timeless creations and highlight the peerlessly beautiful diamonds and craftsmanship of the exquisite jewelery whilst offering a more intimate and enhanced customer experience. Our team was responsible for securing the NYC permit for all exterior activation, step & repeat design, lighting of the facade of the building, a custom DJ booth, overseeing a branded De Beers flower wall and casting of Wilhelmina models wearing some of the world's most luxurious jewelry. De Beers Diamond Jewellers is an independently managed and operated company run by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.