MONTBLANC (RED)

New York, New York

MONTBLANC (RED)

Rami Malek, Allison Williams, and Alek Wek joined Montblanc and global non-profit (RED) in September 2018, to celebrate the launch of the special edition (MONTBLANC M)RED writing instrument. RISE & SET was honored to produce the VIP cocktail event that took place at the World of McIntosh Townhouse in SoHo. Guests commemorated Montblanc and (RED)’s partnership with a live installation by artist David Paul Kay. DJ Brendan Fallis performed live as guests viewed Montblanc’s special edition collection and enjoyed specialty cocktails and hors d’oeuvres. RISE & SET oversaw the creative ideation to full event execution.

 

Montblanc - Rise & Set AgencyMontblanc and The Little Prince neon sign on a building in New York City