Private Residence, Los Angeles

Hublot x Kobe Bryant HeroVillain Launch

On behalf of Hublot, the Swiss luxury watchmaker, RISE & SET was honored to produce an exclusive dinner for 100 guests to send off Los Angeles Lakers all-time great Kobe Bryant, whose legendary playing career and transcendent persona made for an incredible celebration. The event was held to honor Bryant’s career, his partnership with Hublot, and the launch his new signature, limited edition timepiece, the HeroVillain, of which only 24 (Kobe’s jersey number) were made.

The venue selected was a spectacular, secluded private home in Beverly Hills reimagined to reflect the Hublot brand and its premier ambassador. The focal point of the event, a giant, custom six-foot Hublot ‘H’ wrapped by an equally large model snake, paid homage to Bryant’s nickname, the “Black Mamba.” The VIP guests were greeted by glasses of vintage Dom Perignon and a stunning female snake handler whose real-life black serpent helped set the tone for the evening. As guests sat for dinner, their evening was highlighted by a special on-stage interview with Kobe, hosted by friend, sportscaster, and fellow Hublot ambassador, Erin Andrews. While guests enjoyed their three course meal and wine pairings, Bryant enchanted the audience, VIPs, and the famed journalist with a candid recanting of his career, milestones, and memories – from his childhood through the final hours leading up to his epic final game – and shared thoughts on retirement and life beyond the NBA.

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