Sony Picture Studios, Culver City, CA


On behalf of Hublot, the Swiss luxury watchmaker, RISE & SET was honored to produce a spectacular event to celebrate the U.S. visit of the world-class Chelsea Football Club. Held at on the iconic Sony Pictures Studio lot in Los Angeles, we combined the British feel of Chelsea and with the bright lights of Hollywood-merging the two together seamlessly for media, VIP guests and influencers. Two British bobbies greeted guest at the entrance while women dressed in British-inspired fashion offered mini Moët bottles of champagne.

Guest then walked a 280-foot blue carpet to Capra Park where they were able to peruse beautiful Hublot timepieces, including the Chelsea FC Chronograph, take and share their photo with the queen’s guards and in front of branded London taxi cabs. The entire Chelsea team then arrived atop a beautifully wrapped double decker London bus (branded with the “Hublot Loves Football” logo), mingling with the guests and Hublot executives before solidifying their visit to Los Angeles by “cementing” their footprints in front of the crowd. Wolfgang Puck provided the British-inspired fare and blue Belvedere® martinis were served in honor or Chelsea while music from Beats by Dre talent, DJ Kiss, filled the air.

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