UNIVERSAL - NYC TOY FAIR
UNIVERSAL – NYC TOY FAIR
Universal Product & Licensing tasked us to produce a media brunch during the New York City Toy Fair 2015. The objective was to introduce both specialized and more general media to the toys produced by Universal for their two major titles premiering this year: Minions and Jurassic World. Media were encouraged to come along with their kids, enjoy a delicious brunch with thematic dishes and watch the movies’ trailers. Hundreds of different media representatives participated in the event, had lots of fun, and wrote positive reviews of the products on their websites and blogs. The event got lots of media impressions and was a tremendous success.