SUPERGOOP! 3-DAY STREET ACTIVATION
SUPERGOOP! STREET ACTIVATION
Around the time of the US Open, 5 SUPERGOOP! models dressed as tennis players took to various, high traffic locations in New York City. The models carried around 2 oversized Instagram frames and encouraged people to take a photo with them and post it with the appropriate hashtag for the chance at winning tickets to the US Open. The purpose of the 3 day activation was to create brand awareness, generate social media buzz, and pass out 10,000 SUPERGOOP! samples.