ROCKPORT TRUWALK ZERO STUNT

Grace Plaza, New York City

ROCKPORT TRUWALK ZERO STUNT

To promote Rockport’s newest line, Rockport Truwalk Zero, and the incredible lightness of the footwear, we produced a show-stopping and jaw-dropping stunt in the heart of midtown Manhattan. Through collaboration with famous exhibitionist Johan Lorbeer, we created the illusion that Johan Lorbeer was floating single-handed from a wall, elevated in his Rockport shoes and in the process inciting thousands of consumers to take notice of Rockport and share their experience with each other as well as through social media.

Rise & Set Agency - LexusTurbo Stunt Production - Today Show - Rise & Set Agency