OAKLEY PRESS PREVIEW

Highline Loft, New York City

OAKLEY PRESS PREVIEW

RISE & SET partnered with M&C Saatchi Sport & Entertainment in an effort to help Oakley, the world-renowned sport equipment company, debut its Fall 2016 collection and preview select items from Spring 2017 with key influencers and media. Utilizing a unique raw space environment in New York City, we transformed the Highline Loft into a futuristic brand display and prototype staging area where more than 50 hand-picked invitees received a one-on-one opportunity to learn about, and test, the latest product and speak with Oakley executives and designers. As part of the environment, we created an unforgettable sensory experience including the custom build of a light tunnel which led media to a secret section of the space where they were presented with never before seen, prototype product designed specifically for elite caliber athletes and Olympians. From location scouting, decor design, execution and staffing, we helped the brand execute a successful showcase of brand and product.

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