Hublot 5th Avenue Boutique, New York City

Hublot Boutique Activation – Lang Lang

As part of the ‘Hublot Loves Art’ initiative, RISE & SET partnered with the luxury Swiss watchmaker to produce a “Mastercard Priceless Moment” featuring Hublot brand ambassador and global piano impresario Lang Lang. We hosted an exclusive celebration at Hublot’s 5th Avenue boutique in New York City for 100 guests. Inside, they were treated to a wide assortment of hot and cold passed hors d’oeuvres and signature cocktails, as well as custom made fortune cookies, a nod to the guest of honor’s Chinese heritage. The evening also included a charitable aspect, with a portion of the event’s proceeds benefitting the Lang Lang Foundation, which fosters young talent like 13-year-old phenom Maxim Lando, who delighted guests with a performance on the Steinway piano brought in especially for the event. The festivities were highlighted, however, by a performance by Lang Lang himself. The world-renowned pianist played two songs and created a truly priceless and memorable experience.

Universal NYC Toy Fair - Rise & Set AgencyRise & Set Agency - Bryan Brothers All Star Tennis Smash