Nationwide Sampling


RISE & SET was tasked with helping Kerrygold make a big splash in the US market in 2016 by introducing the brands’ Irish Cream Liqueur nationwide to consumers through an elevated sampling initiative that saw nearly 700 tasting events conducted across eight states in the span of just over 60 days. With less than one month to execute the program, RISE & SET developed the concept, built the schedule, coordinated the team of nationwide ambassadors, managed the compilation and shipment of sampling kits, monitored inventory levels, and oversaw execution and reporting. By bringing to life the superior quality of Kerrygold’s product, it’s rich, real chocolate, aged Irish whiskey and incredible Kerrygold cream, the brand delighted consumers giving them a break from their hectic shopping chores with a much needed moment of indulgence in the grocery aisle. With a near 20% purchase rate and extremely positive feedback from consumers across the country, Kerrygold was able to add thousands of new brand fans and loyalists of the delicious liqueur.

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