JAMES BLAKE FOUNDATION: SERVING FOR A CURE

69th Regiment Armory, New York City

JAMES BLAKE FOUNDATION: SERVING FOR A CURE

We produced a charity tennis event for the James Blake Foundation at the 69th Regiment Armory. The event welcomed more than 450 guests to an intimate, courtside evening experience in which all proceeds benefited the foundation’s early cancer detection mission on behalf of Memorial Sloan-Kettering. Tennis professionals Andy Roddick, James Blake, John Isner and actor Boris Kodjoe challenged each other to exhibition matches in support of the cause. The evening included a VIP dinner and live and silent auctions, as well as sponsorship interactions from Manhattan Automobile Company, Sherry Lehmann, and Eleven James, to name a few. Tennis-themed décor included a custom video projection entryway and a branded 30-foot blimp.

Reebok Crossfit Challenge