HUBLOT BIG BANG 10TH ANNIVESARY
HUBLOT BIG BANG 10TH ANNIVERSARY
We helped the Swiss watchmaker celebrate the ten year anniversary of its iconic Big Bang Timepiece Collection in New York City in 2015. In celebration of the brand’s signature collection, our team helped deliver an explosive sensory and interactive experience hosted by President of the LVMH Watch Division and Hublot Chairman, Jean-Claude Biver. The highly visual, high-touch event showcased an installation that allowed guests to experience the in-depth history and development of the Big Bang collections, followed by an exclusive sit down dinner for 180 people. Guests were immersed in a virtual journey around the brand’s DNA. Dynamic displays, stunning plasma globes, moving photography, and video installations helped illustrate this history, and bring its overall brand platform of The Art of Fusion to life as media, influencers, brand partners, and friends of Hublot explored the stories behind the brand’s unique designs and craftsmanship.