FEBREZE ODORCLEAR TECHNOLOGY MEDIA LAUNCH

IAC Building, New York City

FEBREZE ODORCLEAR TECHNOLOGY MEDIA LAUNCH

RISE & SET had the privilege of working with the iconic Proctor & Gamble brand, Febreze. As part of the efforts, we designed and executed a media launch with celebrity guest, Kathryn Hahn. The event was held in New York City at the IAC building highlighting the clean, crisp, aesthetic of the brand. Comedians, along with Kathryn Hahn, performed their own odor odes, driving home the power of Febreze’s odor odes technology. The setup included a branded Febreze Carpet, Step & Repeat, and Bar where champagne was served to guests by bartenders in white shirts and blue pants. Party favors included branded gift bags with fabric and air fresheners, encouraging guests to keep the air at their homes fresh and clean!

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