ROGER DUBUIS & PIRELLI

Classic Car Club, New York

ROGER DUBUIS & PIRELLI

Luxury watch maker Roger Dubuis approached Rise & Set to create a unique, indelible experience for the friends of the brand, whilst celebrating the launch of their new line of watches, engineered to reflect the performance and craftsmanship Pirelli contributes to Formula 1 racing. The event took place at the Classic Car Club in Hell’s Kitchen, New York where exotic cars such as the Ferrari 458 Spyder and Lamborghini Aventador provided the exclusive, polished ambience. Guests were treated to upscale hors d’oeuvres and could peruse the elegant, edgy timepieces that embody the Roger Dubuis Brand. Furthermore, attendees could immerse themselves into a cutting-edge virtual reality experience that synergized the technology and craftsmanship of the skeleton movement of the watch for their entertainment. A highlight of the evening was when Rashad Jennings, NFL player for the New York Giants, took the stage and was honored by Roger Dubuis.

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