REEBOK CROSSFIT CHALLENGE

Top of the Empire State Building, New York City

REEBOK CROSSFIT CHALLENGE

We helped Reebok take fitness to new heights — literally — as Reebok CrossFit Games Champions, and the Fittest Man and Woman on EarthTM, Rich Froning Jr. and Annie Thorisdottir, led two teams of CrossFit athletes through a ‘Workout of the Day’ on the top of the Empire State Building in New York City. The ‘Workout of the Day,’ held at 4:00a.m. on the 1,050-foot-high outdoor observation deck, was a real-life demonstration of CrossFit®, the well known revolutionary strength and conditioning program.

Sailors for the SeaJames Blake Foundation: Serving for a Cure