PLUNDER PIRATES COMIC CON ACTIVATION

Hudson River, New York City

PLUNDER PIRATES COMIC CON ACTIVATION

We had the privilege to work with Tapaus and Rovio, the online and mobile game developer (e.g Angry Birds), during Comic Con to promote the launch of their latest game called Plunder Pirates. We sourced an authentic pirate ship with a 16 man crew and had it sailed into New York for the event.

Docked right on the West Side of Manhattan on the Hudson River, we branded elements of the ship preparing for 300 guests to board and party to the sounds of 4 British DJ’s. “Plunderwear” was launched from shirt cannons while rum grog was served along with traditional sea-faring fare. The on-the-ground activation had street teams dressed in authentic Pirate gear that penetrated high-traffic areas for Comic Con. The Pirates gave out Plunderwear and invitations to a private Plunder Party.

Talon Air X Maserati - Rise & Set Agency