DURACELL X STAR WARS

Los Angeles, California

DURACELL X STAR WARS

RISE & SET was proud to join forces with Citizen Relations on behalf of its client Duracell in partnership with Lucasfilm, to transform the Children’s Hospital Los Angeles into an intergalactic playground as part of the battery makers 2016 holiday campaign created in support of the healing power of imagination.

The multi-faceted experience allowed young CHLA patients the opportunity to engage in a one-of-a-kind Jedi training, meet a variety of Star Wars characters (including R2-D2, Stormtroopers and Darth Vadar) and receive a special private screening in conjunction with the premiere of Rogue One: A Star Wars Story. From layout to logistics, lighting, catering and decor to securing the necessary permits with the city of Los Angeles to close off a portion of Sunset Boulevard, RISE & SET helped bring all facets of this extraordinary offering for the children to life.

De Beers - Rise & Set AgencyMikimoto - Rise & Set Agency