DE BEERS STORE OPENING

716 Madison Avenue, New York City

DE BEERS STORE OPENING

Rise & Set was honored to be part of the unveiling of De Beers’ new home on Madison Avenue in New York City. The new, two-story boutique located in a town house is one of the most desirable locations in Manhattan’s Upper East Side. The store design was developed to showcase the full range of De Beers’ timeless creations and highlight the peerlessly beautiful diamonds and craftsmanship of the exquisite jewellery whilst offering a more intimate and enhanced customer experience. Our team was responsible for securing the NYC permit for all exterior activation, Step & Repeat design, lighting of the facade of the building, a custom DJ booth, overseeing a branded De Beers flower wall and casting of Wilhelmina models wearing some of the worlds most luxurious jewelry. De Beers Diamond Jewellers is an independently managed and operated company run by Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.

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